Insider
EcosystemCross-channel growth management platform combining CDP capabilities with AI-driven personalization.
Insider is a growth management platform that combines a CDP layer with personalization, customer journey orchestration, and channel delivery (email, SMS, push, in-app, web). The platform positions itself as an all-in-one solution for brands that want to run personalized campaigns without stitching together separate CDP and marketing automation tools.
The CDP layer in Insider unifies customer profiles from web, mobile, and offline events. The AI layer adds behavioral predictions on top: purchase probability scores, churn risk scores, discount affinity scores, and next-best-product predictions. These scores are computed continuously as new events arrive.
Insider's Architect tool builds customer journeys across channels. Journeys can branch on profile conditions, wait for events, and trigger personalized content in any channel Insider supports. For commerce contexts, Insider's journey builder is often used for cart abandonment, post-purchase sequences, and loyalty status change notifications.
The Profile API is Insider's programmatic interface for reading unified customer profiles. It returns profile attributes, behavioral scores, and segment memberships. For AI agents, the behavioral predictions are the most useful feature: an agent can check a shopper's purchase probability and discount affinity before deciding whether to surface a promotional offer in a UCP checkout flow.
Why This Matters for UCP
Insider provides agents with AI-computed behavioral predictions on top of unified customer profiles, enabling UCP checkout flows to surface promotions when purchase probability is high or discount affinity scores indicate receptiveness.
UCP Capabilities
UCP Endpoint
Ecosystem — Endpoint not yet publicly available
Integration Example
// Insider Profile API: fetch shopper profile with AI behavioral predictions
// Agents use purchase probability and discount affinity to personalize UCP checkout.
const INSIDER_API = 'https://api.useinsider.com/api/user/v1';
const partnerName = process.env.INSIDER_PARTNER_NAME!;
const apiKey = process.env.INSIDER_API_KEY!;
// Fetch profile by email
const profileResp = await fetch(
`${INSIDER_API}/${partnerName}/read?email=${encodeURIComponent(shopperEmail)}`,
{ headers: { 'X-PARTNER-NAME': partnerName, 'X-REQUEST-TOKEN': apiKey } }
).then(r => r.json());
const user = profileResp.data?.[0];
// Standard profile attributes
console.log('Email:', user?.email);
console.log('Custom attributes:');
console.log(' Loyalty tier:', user?.custom?.loyalty_tier);
console.log(' Total orders:', user?.custom?.total_orders);
// AI prediction scores
const predictions = user?.predictions ?? {};
console.log('Purchase probability (7d):', predictions.purchase_probability_7d);
console.log('Discount affinity:', predictions.discount_affinity);
console.log('Churn risk:', predictions.churn_risk);
console.log('Next best product:', predictions.next_best_product_id);Category
Customer DataUCP Status
EcosystemTags
Pricing
paid
Is this your listing? Claim it to get analytics, a verified badge, and priority placement. Claim your listing →
Reviews
★★★★★4.7 (3 reviews)These are illustrative examples to show what reviews will look like. Submit your own experience below.
R. Kapoor
Platform Engineer · Jan 15, 2026
Integrated in an afternoon. Solid implementation with no unexpected edge cases in production.
J. Santos
Senior Engineer · Feb 28, 2026
Integration was straightforward. The UCP endpoint discovery works as documented and checkout completes in under 2 seconds.
M. Lee
Backend Developer · Mar 3, 2026
Works well for our use case. The documentation is accurate and the implementation matches what the spec describes.
9 other tools in Customer Data
Is this your tool? Claim this listing