Social Commerce

Social commerce platform built into TikTok enabling in-app product discovery, live shopping, and checkout without leaving the app.

Pinterest's product discovery and shopping features enabling brands to reach high-intent shoppers through visual search, shoppable pins, and product catalogs.

Instagram's native shopping features enabling brands and creators to tag products in posts, Reels, and Stories with in-app checkout available in supported markets.

Meta joined the UCP Tech Council in April 2026, integrating Facebook Shops and Instagram Shopping into the open agentic commerce standard.

Announced in-app checkout for brand-direct purchases from TikTok ads, with a UCP-based Salesforce Commerce Cloud integration planned for phased rollout in Q1 2027.